The power of pictures: the role of images in business communication

Join us at this Ingenuity breakfast event, when Dr Mark Rawlinson will draw on his expertise in Art History to offer insights into how images can be used effectively in business.

Images play a huge role in business communication, from their use in packaging and brand identity, to websites and marketing campaigns. In reality, most aspects of business communication involve pictures in some form, whether photographs, infographics or illustrations.

This presents us with a problem, though: how can we be sure our chosen imagery actually communicates our core or chosen message?

This is by no means a straightforward question because it raises lots of further issues about the choice of certain types of image, the use of text with imagery, as well as notions of design and aesthetics.

To address these questions in greater detail, we will consider several examples and consider why some were successful and others rather less so.

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