Standing out while fitting in: the recognition of creative business ideas

  • Start Date: January 22, 2019 at 7:45 am
  • End Date: January 22, 2019 at 9:30 am
  • Event Link:
  • Location: Sir Colin Campbell Building, Triumph Road, Nottingham, NG7 2TU
  • Ticket Price: 0.00

An Ingenuity Breakfast Event.

Have you ever shared what you thought was a brilliant idea and been underwhelmed by the response? Only to feel frustrated when later someone presents the same idea and gets the credit?

Rachael Lamb’s research into how creative ideas are evaluated and gain acceptance explores why some business ideas are destined to be recognised – and others are not:

“Sharing stories from my own fieldwork and research, I show how who and what we recognise as creative is influenced by our individual and collective beliefs about what is legitimate. I’ll share how the recognition of creativity is a ‘re-cognition’; as we ‘recall to mind’ whether an idea fits with our existing social norms as we evaluate it. Plus, I’ll share simple social strategies any business owner can use to help gain more acceptance for their ideas and overcome resistance – particularly for ideas which are novel or go against the status quo.”

Assistant Professor Rachael Lamb, of the Haydn Green Institute of Entrepreneurship and Innovation at Nottingham University Business School, worked for twenty years in business before joining the University and understands firsthand the common challenges SMEs face in growing their companies.

This event takes place Tuesday 22 January 2019.

The programme:

07.45-08.10: Registration, breakfast and networking

08.10-08.15: Welcome and introductions

08.15-09.00: Keynote

09:00-09.10: Q&A

09.10-09.30: The Shop Window

09.30+: Networking – for those that want to stay on.

Book your place:

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