From test tube to YouTube: the power of video to get your message heard

Amongst the noise of our content-saturated, digital world, how can any business or organisation possibly hope to capture peoples’ attention?

At this Ingenuity breakfast event, we’ll be exploring how any organisation with a message to share can get its voice heard and engage a whole new audience through the power of video.

Dr Sam Tang from the University of Nottingham’s School of Chemistry will share her story of using YouTube videos to engage a new audience. Some 10 years ago, the University of Nottingham started to produce its Periodic Videos to engage and enthuse the general public in science. The phenomenal success of these videos and their associated YouTube channels, which have collectively achieved over 362 million views, has exceeded all expectations and attracted 3.2 million subscribers.

Sam will be joined by Alex Wilkinson, an alumnus of the University of Nottingham and Director of Alex Wilkinson Media. As a specialist in media services including video production, Alex will share insights into how any business or organisation can incorporate video into its marketing strategy, why it’s such a good medium to communicate with today’s customers and his top tips for creating engaging content.

This event will take place 7.45-9.30am on Tuesday 11 June at The Ingenuity Centre, University of Nottingham Innovation Park.

The programme:
07:45 – 08:10 Registration, breakfast and networking
08:10 – 08:15 Welcome and introductions
08:15 – 09:00 Keynote
09:00 – 09:10 Q&A
09:10 – 09:30 The Shop Window
09:30… Networking – for those that want to stay on

For more information, and to book your place, please visit the event page.

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