Professor Paul Grainge and Dr Cathy Johnson will explain how you can capture attention and create new, powerful advocates for your business by creating ‘spreadable’ content that consumers, clients and suppliers want to view and share with others.

This ‘Spreadable Marketing’ breakfast event will draw on research into screen promotion undertaken at The University of Nottingham’s Department of Culture, Film and Media. Paul and Cathy will be joined by James Bryant, Video Strategy Director of Skeleton, who will provide insights as to what engages, inspires and compels people to act.

Free, all welcome. For more information and to register, visit The University of Nottingham Ingenuity website.