Join us for the next Business Leaders series event with ‘celebrity branding’ expert Jeetendr Sehdev.

Jeetendr is a high profile speaker and author of The Kim Kardashian Principle: Why Shameless Sells and How to Do it Right. He will be speaking on ‘S.E.L.F.I.E.: Authentic Leadership in a Celebrity Fuelled World’.

Described by Variety as “the best in the business” and Harper’s Bazaar as “the most relevant voice of the social media era,” Jeetendr Sehdev is the world’s leading celebrity expert, a New York Times bestselling author and a Financial Times columnist.

A trailblazer in pop culture insights, he has become one of the most prominent figures in celebrity news and a sought-after advisor to top international companies.

Originally from Bristol, Jeetendr graduated from Oxford University before completing an MBA at Harvard Business School. He began his career in advertising at Ogilvy & Mather in New York City where he built some of the world’s most iconic brands.

Jeetendr’s insight on celebrities, brands and the power of Youtube stars continue to make global headlines and has gained him influencer status on social media. He is a familiar face on shows like Access Hollywood and CNN Tonight and he regularly writes opinion pieces for The Guardian and Forbes.

Jeetendr’s bestselling first book, The Kim Kardashian Principle: Why Shameless Sells and How to Do it Right, was released by St. Martin’s Press in 2017.

Jeetendr’s new branding rules have been identified as the inspiration behind one of the most talked about advertising campaigns in recent years: Nike’s campaign with Colin Kaepernick.

Jeetendr also works with the United Nations to help raise awareness and promote efforts to combat modern slavery.

Places for this event are limited, so please book online.