University of Nottingham Malaysia reputation campaign

April 30th, 2018

Monday 30 April sees the launch of our first ever reputation campaign in Malaysia, to increase awareness and raise the profile of the University of Nottingham Malaysia.

You will see lots of activity – all of which will drive traffic to the new campaign page. These activities will include:

  • Press and media activity in the UK, China, and Malaysia
  • Increased social media activity across all social media channels in the UK, China, and Malaysia using hashtag #UNMworld
  • New video content
  • Web activity to include homepage take-overs at all three campuses
  • Out of home advertising to include digital screens at the Giant Cube (Bukit Bintang) and CuBIG (Bukit Bintang)
  • A series of events taking place on our Malaysia campus and in Kuala Lumpar, including:

The campaign will run for four weeks and promotion is focused on the following key messages:

  • Teaching and learning: quality British education and our exceptional graduate employment rate of 90%
  • Research strengths in food; health and environment
  • Reaching out into ASEAN and further developing our global connections and partnerships

To support our very first Malaysia reputation campaign, we’d like your help. If you see or hear anything that inspires you, take a photo, video it and share your thoughts on your usual social media channels using the hashtag #UNMworld.

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