Message from Kerry Law, Chief Marketing and Communications Officer.
As a University, we are operating in an increasingly competitive global market. We need a strong profile to ensure students choose our University over other institutions, and to effectively communicate our research strengths. This week marks the launch of our refreshed brand, which aims to strengthen our position and enhance our global reputation.
Some of the changes happening this week include:
We’ve created a new section on Workspace to explain what this means for you and how you can implement the new brand. Here you can:
The new direction has been thoroughly tested with key stakeholder groups in the UK, China and Malaysia, but we are mindful that there may be instances where we need to further refine elements of the brand. The changes are designed to be flexible and to develop and adapt to our requirements. Please also be aware that we are continually updating the new Workspace site as we implement the brand, so please check back regularly for updates. If you can’t find what you are looking for, or you are unsure and need advice, please get in touch via email@example.com.
We are keen to stress that we fully expect the old and new brand to work in harmony during the two-year implementation. We encourage you to use up current collateral and only embark on developing collateral in the new brand when needed.
We very much hope you like the new approach to the University’s identity, and we look forward to working with you to implement it.
Thank you for your support.
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