New brand guidelines for the University have been approved.

The guidelines cover a number of areas, including editorial style guide, tone of voice, logo, typography, colours, imagery and more.

Ten brand principles encapsulate what is distinctive about The University of Nottingham, and provide a guide for communications and marketing activity – from Excellence in All We Do to Academic Freedom and Curiosity and A Global Perspective.

A number of example designs are also provided, to show the new guidelines applied to a range of different materials. The guidelines can be found on the Communications & Marketing Workspace along with a range of design grids and templates for use by Schools and Departments who produce information locally.

These will continue to be developed and will be supported by training for those staff who use InDesign, which will roll out in the New Year.