On Monday 9 April we launched our first ever reputation campaign in China, to increase awareness and raise the profile of the University of Nottingham Ningbo China (UNNC).

Dependent on where you are based there will be lots of new activity — all of which will drive traffic to the new campaign microsite.

This includes:

• Press and media activity in the UK, China, and Malaysia
• Increased social media activity across all social media channels in the UK, China, and Malaysia
• New video content
• Web activity to include homepage take-overs at all three campuses
• Digital advertising in Shanghai, Beijing and Ningbo on key Chinese mobile and social platforms — a first for Nottingham
• A series of events focused on our research strengths in China being held at our Ningbo Campus

If you’re based at Ningbo or visiting, you’ll see new materials across the campus in support of this exciting campaign.

The campaign will run for four weeks and promotion is focused on:

• Our quality British education and exceptional graduate employment rate of 98%
• Our research strengths in the areas of healthcare, transport and the environment
• Our global connections and community

Activity will culminate in the Research and Innovation Day event in Ningbo on Friday 13 April, celebrating the research achievements of our academic community, and the University’s continued commitment in delivering a positive impact on the local area.

Please keep an eye out for the activity over the next few weeks and support China’s Discover our world by using the #UNNCworld on social, and by sharing social media posts.