The University of Nottingham’s Brand Refresh

Message from Kerry Law, Chief Marketing and Communications Officer.

As a University, we are operating in an increasingly competitive global market. We need a strong profile to ensure students choose our University over other institutions, and to effectively communicate our research strengths. This week marks the launch of our refreshed brand, which aims to strengthen our position and enhance our global reputation.

Some of the changes happening this week include:

  • A new and improved homepage for our three locations. If you’ve visited the University website today, you may need to force a refresh of your browser to view the changes. You can do this by selecting Control – F5
  • Some signage around campus
  • Some system/platform changes including social media
  • Email signatures – please update your email signature as soon as possible.  Details of how to do this are on Workspace.

We’ve created a new section on Workspace to explain what this means for you and how you can implement the new brand. Here you can:

  • Discover our market position and the key strengths as identified by the market research
  • Find out more about the brand assets, including logo, font, photography style and colours in our detailed brand guidelines
  • Book onto a brand clinic to help you to implement the brand in your area
  • Update your corporate stationery including email signature, business card and letterhead
  • Review the new approach to messaging so that we are consistent in how we communicate
  • Access example materials in the new brand to give you an idea of how it all comes together
  • Find out more about our brand architecture and the new approach to core brands, sub-brands, partnerships and affiliations.

The new direction has been thoroughly tested with key stakeholder groups in the UK, China and Malaysia, but we are mindful that there may be instances where we need to further refine elements of the brand. The changes are designed to be flexible and to develop and adapt to our requirements. Please also be aware that we are continually updating the new Workspace site as we implement the brand, so please check back regularly for updates. If you can’t find what you are looking for, or you are unsure and need advice, please get in touch via brand@nottingham.ac.uk.

We are keen to stress that we fully expect the old and new brand to work in harmony during the two-year implementation. We encourage you to use up current collateral and only embark on developing collateral in the new brand when needed.

We very much hope you like the new approach to the University’s identity, and we look forward to working with you to implement it.

Thank you for your support.

 

Tags: , , ,

Leave a Reply