The 2018 undergraduate prospectus is now widely available for use and is the first piece of collateral to showcase the new University brand and global student recruitment campaign.
All aspects of the prospectus, including navigation, content, messaging, and design were robustly tested with focus groups in top feeder schools, with these opinions informing the direction of the publication to ensure we were providing prospective students with the information they wanted, as well as a campaign they could identify with. We have made the following improvements to tie in with the new campaign:
You can download the PDF online.
The global student recruitment campaign has a three-year span and is designed to be flexible to work across the UK, China and Malaysia, undergraduate and postgraduate recruitment.
The aim of the campaign is to develop high-end, dynamic, multi-purpose and market-appropriate content to make us stand out in a changing HE landscape. Design, messaging, photography and video will evolve to be more authentic and tell our students’ stories, and the student recruitment marketing team are in the process of rolling out the campaign more widely across both hard copy materials and online platforms, including collateral for forthcoming open days and display advertising. Prospective students are starting to engage with the campaign at UCAS Higher Education conventions across the country, in the form of the printed prospectus, exhibition materials and a branded virtual reality cube, where the Nottingham experience is brought to life.
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