The free event will be held 12.30-5pm (followed by drinks) at the Norwich Research Park at the University of East Anglia, and is specifically geared towards nutrition/diet/obesity/food science/metabolism scientists with little or no media experience.
Speakers include Lawrence McGinty (Former Science and Medical Editor for ITV News), Prof Susan Jebb (Professor of Diet and Population Health at University of Oxford), and Catherine Collins (Principal Dietitian at St George’s Hospital NHS Trust). More panellists will be confirmed closer to the time.
What is involved?
Science has never been as prominent in the news as it is today and it is paramount that the issues are communicated correctly. There are some excellent science journalists in the UK, but the news stories will never be covered as accurately as we want them to be without the direct involvement of the experts themselves.
This event is for 150 scientists and is divided into two sessions with a tea break, and includes a drinks reception at the end (lunch not provided). The event is completely free of charge.
Attendees will be given a beginner’s guide to the media and will hear from media-experienced scientists, news journalists, science correspondents and press officers about the realities of the news media. Topics include:
• how and why scientists and journalists should engage with each other
• top tips for dealing with the media
• how journalists find stories
• the role of the press office
• the role of the news editor
If you are interested, please email Lindsay Brooke, Media Relations Manager, for more information or phone 0115 95 15751.
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